Jack Link’s® Jumps into Wild World of Racing with New NASCAR Partnership
DAYTONA BEACH, Fla. – Today marks a moment worth savoring, as America’s No. 1 motorsport and the nation’s No. 1 meat snack brand join forces to help race fans feed their wild side. NASCAR and Jack Link’s together announced that the U.S. meat snacks market leader has become an Official Partner of NASCAR through a multi-year agreement set to begin in 2025.
“Much like NASCAR, Jack Link’s built itself from a determined pioneer into a household brand committed to delivering quality to its customers while having some fun along the way,” said Michelle Byron, NASCAR Executive Vice President and Chief Partnership and Licensing Officer. “Jack Link’s fits perfectly as an Official Partner of NASCAR and we’re eager for everyone involved to enjoy the benefits of catering to the most passionate and loyal fans in all of sports.”
As the Official Meat Snack of NASCAR, Jack Link’s will activate across multiple areas of the NASCAR ecosystem including at-track, social and digital media, and radio and television. Jack Link’s will also leverage the NASCAR relationship at retail, as the company continues offering consumers a wide amount of real, high-quality protein snack options that span multiple flavors, formats, sizes and sub-brands.
“Jack Link’s is thrilled to partner with NASCAR, a true icon in American motorsport, and share our passion for quality snacks with their loyal fan base,” said Matt White, SVP, Sales & Commercial Strategy of Jack Link’s. “This partnership allows us to bring our delicious meat snacks to life at the racetrack and in retail locations nationwide, fueling fans’ adventures with bold new flavors. We’re excited to satisfy cravings and enhance the fan experience both on and off the track.”
Before this delicious new partnership takes effect, the 2024 NASCAR season rolls on, with the penultimate race of the NASCAR Cup Series regular season taking place from the iconic Daytona International Speedway at 7:30 p.m. ET this Saturday, Aug. 24 (NBC, MRN and SiriusXM NASCAR Radio). Two weeks later, the 10-race NASCAR Playoffs get underway at Atlanta Motor Speedway at 3 p.m. ET on Sunday, Sept. 8 (USA Network, MRN and SiriusXM NASCAR Radio).
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